Tethr and Awaken Intelligence join forces to accelerate contact center modernization

Tethr, a leading provider of AI-powered conversation intelligence software, and Awaken Intelligence Ltd., a contact center solutions and agent experience innovator, announced that the companies have signed a definitive agreement to merge. The combination brings together two leaders in customer service and agent experience solutions to provide the industry’s most comprehensive platform for AI-powered conversation intelligence and agent guidance. Signifying the power of combining these technologies, the combined company will be renamed Creovai, representing a new industry model for AI-powered customer insights and automation. Creovai, derived from “to create” in Latin and “to believe” in Spanish, provides AI-powered intelligence that contact center leaders can trust.

Current customers of Tethr and Awaken will not experience any change in services or performance because of the merger. Customers will however now be offered the opportunity for enhancements available from the synergy of these two companies.

As AI enables massive changes in how consumers interact with businesses, contact center teams and customer experience (CX) professionals are increasingly looking to optimize the experience for their customers and their front-line agents. Insights from customer conversations can signal high-impact opportunities for CX enhancement and provide an invaluable understanding of agent performance, leading to immediate and long-term CX improvements.

But, despite the opportunity, many organizations struggle to optimize both the customer and agent experience in a unified, comprehensive, modern, and easy-to-use platform. The combination of Tethr and Awaken is poised to address this challenge head-on.

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“For a decade, Tethr has been putting AI and machine learning technology to work, helping innovative contact center and CX teams drive meaningful business improvement to their operations,” said Robert Beasley, CEO of Tethr and now Creovai. “By combining forces with Awaken and their agent guidance capabilities, we’re excited to provide the industry with the most powerful AI platform to help fuel future innovation. We’re thrilled to welcome our new teammates from Awaken as we look to transform the CX and agent experience landscape together.”

“We started Awaken to take what we’ve learned from years in the contact center market and develop cost-effective, flexible, and easy-to-use software that improves the experience at the heart of our customers’ operations – the front-line agent. In Tethr we found a kindred spirit equally focused on improving contact center operations while speeding time to value for customers. This combination of our companies will accelerate our mission and expand access to our products to an even broader set of organizations,” said Simon Black, CEO of Awaken and Creovai COO. “Tethr’s leadership position in the contact center industry makes it an ideal partner and we’re thrilled to work with our new teammates for the next phase of our journey.”

Founded in 2013, US-based Tethr’s conversation intelligence platform uses AI to analyze conversations across all customer engagement channels and surface insights that organizations use to improve their customer experience while decreasing customer churn, reducing operational costs, increasing sales, and enhancing agent performance. With prescriptive dashboards, over 1000 out-of-the-box insight categories, predictive scoring models, and packaged integrations to the most popular CCaaS, chat, and case management systems, Tethr enables contact center and CX teams to get started quickly and immediately capture value from their customer conversation data.


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