Twilio, a leading customer engagement platform that powers real-time, personalized interactions for top global brands, has announced a strategic partnership with Singtel, Asia’s foremost communications technology group. This collaboration will provide businesses in Singapore with a powerful platform to engage customers through secure, branded messaging directly within their mobile inboxes.
As consumer awareness of data privacy and security grows, businesses must prioritize trust in their communications. Rich Communications Services (RCS) Business Messaging has emerged as a key solution for brands looking to build credibility and enhance engagement. According to Twilio’s 2024 Consumer Preferences report, 79% of Singaporean consumers say they are more likely to trust a brand’s communication when it includes a verification badge, while 68% report that branded text messages increase brand credibility.
“As consumers grow increasingly savvy and discerning, they demand trusted and immersive experiences at every touchpoint. RCS messaging offers an enhanced alternative to SMS and bridges the gap between traditional messaging and the interactive experiences offered by over-the-top channels. It provides the perfect solution to deliver interactive, dynamic communications while assuring customers of the sender’s identity,” said Robert Woolfrey, Vice President, APJ, Communications at Twilio. “We’re thrilled to partner with Singtel to empower businesses in Singapore to deliver exceptional customer experiences and foster trusted, meaningful relationships.”
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“Businesses in Singapore must adapt to the evolving expectations of consumers who are seeking more immersive interactions, especially through their mobile devices. Our partnership with Twilio enables businesses in Singapore to tap on RCS messaging to deliver rich and interactive communications that can improve their engagement with their customers in new and exciting ways,” said Terence Lai, VP of Digitalisation, Products and Partnerships at Singtel.
How Twilio Simplifies RCS Adoption for Businesses
Twilio makes it easy for businesses to implement and benefit from RCS messaging with several key advantages:
- Automatic Upgrades: Twilio intelligently upgrades SMS messages to RCS on compatible devices. Messages up to 160 UTF-8 characters are priced the same as standard SMS, making the transition cost-effective.
- Instant Testing: Businesses can create branded profiles within the Twilio Console, allowing immediate testing on designated devices.
- Seamless Activation: Once approved, businesses can enable RCS messaging in the Twilio Console without code modifications, API integrations, or complex configurations. Twilio handles registration, onboarding with international carriers, capability checks, and ensures message fallback to SMS when RCS is unavailable.
- Enhanced Analytics: Businesses gain valuable insights into customer engagement, including RCS read receipts, all within existing Twilio dashboards.
Expanding Global Reach
Singapore is the first Asian market to benefit from Twilio’s RCS Business Messaging (RBM). Businesses across various industries in the United States, France, Germany, the United Kingdom, Mexico, Brazil, and beyond are already leveraging Twilio’s RBM solutions to enhance customer interactions. This expansion reinforces Twilio’s dedication to delivering advanced, interactive messaging capabilities to businesses worldwide.