Uproar PR, a global, award-winning public relations agency that offers media relations, digital and influencer services, announces the addition of leading customer experience management (CXM) company, OvationCXM. The SaaS platform is the first of its kind to solve customer experience problems in real time, used by some of the most recognizable names in banking, payments, and retail industries.
Uproar PR will leverage its thought leadership services and invaluable media relationships with both trade and national media to secure impactful coverage for OvationCXM, with a focus on national finance, fintech and payments placements. The two joined forces ahead of the company rebrand to allow for enough lead time to analyze the CXM media landscape and strategize the best approach to capitalize on existing credibility and garner new brand awareness.
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“Our solution is truly the first of its kind and it’s a solution that so many enterprises can benefit from,” said Sherri Schwartz, Head of Marketing at OvationCXM. “We’ve seen a lot of success on our end with generating business from the financial services sector – everything from banks to payment processors. We know Uproar PR has strategic awareness of the financial services industry and the relationships to insert OvationCXM into conversations and coverage that will ultimately support our expansion goals.”
Formerly known as Boomtown, OvationCXM’s recent rebrand better suits its purpose and mission to help enterprises manage customer journeys and solve customer problems in real time. OvationCXM is a category leader in the booming CX industry and recently closed a Series C Round of equity and venture debt financing for $20 million on a strong valuation, driven by the company’s impressive 600% year-over-year booking growth.
“We’re passionate about helping brands increase share of voice within their industry and becoming the go-to expert source for media,” said Catriona Harris, CEO of Uproar PR. “OvationCXM is at the forefront of the CXM market that is projected to become a multibillion-dollar industry over the next decade, and we’re excited to continue showcasing the company’s success through media relations.”