BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, has released a fresh batch of data from the BrightEdge Generative Parser™ (BGP). Findings include the state of Google’s market share, areas where Bing and Perplexity are growing and slowing, and how major Large-Language Models (LLMs) like ChatGPT are evolving their approaches to content to safeguard their models from potential legal issues. As search continues to adapt to AI, it’s imperative that marketers continue to monitor these alternative search engines as optimization techniques for LLMs are likely to apply to AI and traditional engines.
“There is no doubt that Google’s dominance remains strong, and what it does in AI matters to every business and marketer across the planet,” said Jim Yu, Founder and Executive Chairman at BrightEdge. “At the same time, new players are laying new foundations as we enter an AI-led multi-search universe. AI is in a constant state of progress, so the most important thing marketers can do now is leverage the precision of insights to monitor, prepare for changes, and adapt accordingly.”
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BrightEdge Generative Parser™ has been monitoring AI Overviews since it was in Google Labs and labeled as Search Generative Experiences (SGE); it’s also been keeping tabs on Bing and Perplexity, as well as LLMs like ChatGPT and Claude throughout June 2024. BGP has found the following insights.
SOURCE: GlobeNewswire