On November 5, 2024, Honcho launched a new suite of AI-driven tools to simplify the process of creating and launching business websites, catering specifically to start-ups and small business owners who may lack technical or marketing expertise. According to CEO Matt Abrahams, the company aims to eliminate the obstacles that hinder small business owners from establishing an online presence, particularly in terms of creative and technical skills. With Honcho’s platform, users can quickly generate a professional website by providing minimal information, such as their business name and industry. The AI technology automatically creates a tailored website that includes text, images, and optimized design elements.
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Abrahams emphasized the urgency for small business owners to have a fully functional website up and running, enabling them to market their services and enhance profitability. Honcho has a solid reputation in Australia, with over 800,000 clients and years of experience in building websites. The company has been refining its AI tools for two years before launching them globally. The latest iteration of its product includes features like domain name generation and access to a free photo library, reflecting Honcho’s commitment to continuously improving its offerings while maintaining a focus on service rather than solely on AI technology.