The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced its lineup of events for the first half of 2023. Known for gathering the entire advertising and marketing ecosystem together, IAB’s 2023 events will help agencies, publishers, platforms, ad tech companies, and brands understand the evolving audience and market trends, and provide a game plan for the future of the industry. This year’s event slate promises to bring the biggest names in media, marketing, policy, and culture to provide insights and thought leadership.
“It feels like each year, the industry faces unprecedented change, new consumer expectations, and a shifting economic picture. Next year is no different, and we have developed an event series that will equip buyers, sellers, and the entire digital ecosystem with the tools, insights, and inspiration to thrive in this new reality. It’s an incredibly interesting time in our industry, and we are eager to continue our collective growth trajectory,” said David Cohen, Chief Executive Officer, IAB.
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IAB ALM 2023: IAB’s Annual Leadership Meeting (ALM), occurring January 22-24, 2023 in Marco Island, Florida, will stimulate important discussions and address alignment, consensus, action, and follow-through from all stakeholders. ALM is where the digital industry first debated hot topics such as the rise of mobile video, DTC brands, the demise of the cookie, eliminating fraud in the digital ecosystem, fake news, digital storytelling, government regulation in the data economy, and making mobile work for advertisers and publishers. 2023 is no different as this year’s theme “It Starts Here” explores a vision for the industry, uncovered opportunities, paths forward, new connections, and big ideas.
“This year we have reached an inflection point with significant regulatory changes, challenges around consumer privacy, data use, and a host of new ad-supported opportunities including the explosion of retail media networks and the evolving metaverse. What this ever growing ecosystem tells us is that we must decide what we want the industry to become before it is decided for us. This is the time for proactivity and action, and that is exactly what we will be addressing at ALM 2023,” added Cohen.
Speakers already confirmed for ALM include:
- Matthew Ball, Pioneering Tech Authority, Venture Capitalist, and Bestselling Author, The Metaverse
- Erin Egan, Chief Privacy Officer, Policy, Meta
- Jeremi Gorman, President, Worldwide Advertising, Netflix
- Michael Kassan, Founder and CEO, MediaLink
- Greg Lyons, Chief Marketing Officer, Pepsi
- Alex Rodriguez, Chairman and Chief Executive Officer, A-Rod Corp
- Stephanie Ruhle, Host, 11th Hour with Stephanie Ruhle and Senior Business Analyst, NBC News
- Fidji Simo, Chief Executive Officer, Instacart
- Danielle Weisberg and Carly Zakin, Co-founders and Co-Chief Executive Officer’s, TheSkimm
SOURCE: PR Newswire