KEVANI, Inc. LA’s market leader in digital out-of-home media sales and development—is launching a new digital advertising destination along a highly trafficked corridor of Interstate 5 in La Mirada, California. The i5 Pillars will generate over 47 million impressions per month, giving brands an exceptional opportunity to reach affluent audiences.
Set to launch in the first quarter of 2023, the new destination boasts prime placement, with no competing digital media within the line of sight. Its two structures each feature double-sided digital displays, optimized with 10mm pitch resolution to showcase crisp, striking visual ad content on 14-by-48-foot screens. Brands will multiply their impressions as travelers en route to Los Angeles to the north and Anaheim to the south will approach the displays head-on, their size and scale unmissable on I-5.
KEVANI has begun pre-selling the space to national advertisers.
“Interstate 5 has been a target for KEVANI expansion for a number of years and is central to the development of our regional network across the Los Angeles DMA,” said Kevin Bartanian, KEVANI CEO. “i5 Pillars deliver everything that an advertiser would expect from a KEVANI site: An iconic location, clear line of sight, innovative design, the very best technology, and above all—a premium audience. Collectively, these elements deliver a deeper emotional impact for brands wanting to target people on the move.”