According to recent research by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior research revealed a continued average month-over-month (MoM) increase in average total searches and listing views across most verticals studied, especially retail and restaurant businesses.
Service businesses, financial services brands, sit-down restaurants, quick-service restaurants, hotels and retail brands collectively saw MoM increases in total listing views and total Google searches. Collectively, Rio SEO saw a:
15% average increase in average total listing views
10% average increase in average total searches
In July, retail local marketing metrics rebounded MoM with a 14% increase in average listing views, an 8% increase in searches and a 3% increase in clicks. Furthermore, the restaurant industry — quick-service and sit-down — metrics had significant increases MoM with a 30% and 32% increase in average listing views, 21% and 17% increase in Google searches and 9% and 2% increase in total clicks, respectively.
“It is encouraging to witness month-over-month local marketing metrics trend positively and the steady rise of consumers feeling more comfortable shopping and engaging in in-person activities,” said Ryan Weber, director of client success, Rio SEO.
According to a recent Yelp report, many restaurants are also experiencing an increase in reservations, as well as a high number of requests for both outdoor and indoor seating. Experience-focused dining, like dinner theaters and internet cafes, are expanding as consumers look to find more unique dining options.
“This summer, consumers are showing a lot of resilience”, said Ryan Weber, director of client success, Rio SEO. “It is encouraging to witness month-over-month local marketing metrics trend positively and the steady rise of consumers feeling more comfortable shopping and engaging in in-person activities.”
Service businesses, financial services brands, sit-down restaurants, quick-service restaurants, retail and healthcare organizations collectively saw YoY increases in local search behavior:
32% increase in total listing views
21% increase in total clicks
11% increase in clicks for directions