Shutterstock, Inc. a leading global creative platform providing high-quality content and end-to-end creative workflow solutions for transformative brands, digital media and marketing companies, announced the expansion of its partnership with OpenAI, a pioneer in artificial intelligence. With this new six-year agreement, Shutterstock is on track to solidify its position as the leading provider of high-quality training data for OpenAI models, which will propel transformation capabilities for brands, digital media and marketing agencies.
As part of this expanded collaboration, OpenAI has been licensed to access other Shutterstock learning data, including Shutterstock’s image, video and music libraries and related metadata. Shutterstock is also gaining priority access to the latest OpenAI technology and will continue to leverage DALL E’s revolutionary text-to-image generative capabilities directly within the shutterstock.com platform. In addition to outputting text to image, the integration will also provide Shutterstock customers with synthetic editing capabilities, allowing them to not only create new content, but also to simply edit and transform any image in the entire Shutterstock library to speed up ideation and production. Shutterstock and OpenAI will work together to bring generative AI capabilities to mobile users through Shutterstock’s newly acquired GIPHY platform.
“The renewal and significant expansion of our strategic partnership with OpenAI reinforces Shutterstock’s commitment to driving technological innovation in AI and positions us as the data and distribution partner of choice for industry leaders. industry in the field of generative AI,” said Paul Hennessy, President and CEO of Shutterstock.
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Brad Lightcap, President and CEO of OpenAI, added, “We are pleased to be able to license Shutterstock’s high-quality content library. This expanded collaboration not only enhances the capabilities of our image models, but also empowers brands, digital media and marketing agencies to harness transformative opportunities in content creation and insights. We look forward to bringing the next generation of generative AI capabilities to Shutterstock and GIPHY’s vast user base, further revolutionizing the way people express themselves through visual media. »
This partnership expansion is the latest of several strategic moves by Shutterstock, one of the leading innovators advancing AI in the creative industry. Earlier this year, the company launched its AI Image Builder , an innovative tool powered by DALL E that allows users to instantly create custom visuals. Shutterstock was also the first to create a Contributor Fund, its pioneering initiative which to date has compensated hundreds of thousands of artists for the role their IP content has played in driving the generative technology of Shutterstock,
In addition to OpenAI, Shutterstock has worked with industry leaders like NVIDIA, Meta, LG and others to build core generative AI tools and standards for 3D content creators, images and text. Shutterstock’s high-quality content library is enriched with extensive metadata that leads the industry in size, diversity, and annotation, making it unmatched for AI learning capabilities .
SOURCE : PRNewswire