Shani Boston Of Mailchimp On The Relevance Of Email Marketing [DesignRush Spotlight]

Emarsys found out that 81% of SMBs leverage email marketing as a primary customer acquisition channel. Concurrently, 80% of them use the channel for client retention.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Mailchimp Senior Director of Product Development Operations Shani Boston about the potential and relevance of email marketing.

Also Read: Zefr, Leader in Brand Suitability Technology, Appoints Ryan Barker to Chief Technology Officer

Interview highlights include:

  • How businesses can create targeted email campaigns with Mailchimp
  • How the company chooses which eCommerce platform to integrate with
  • The biggest email marketing trend businesses should focus on
  • How to use email marketing to maximize revenue this holiday season

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

DesignRushecommerce platformemail marketingmartech360newsShani Boston