IZEA Worldwide, Inc., the trailblazer that created the influencer marketing industry, announced the launch of FormAI Mixers at the Creator Economy Live event in Las Vegas. Presented by Ted Murphy, IZEA’s CEO, FormAI Mixers are set to redefine the paradigms of influencer marketing by enabling unparalleled collaborative content creation between creators, brands, and talent management.
Bridging Creativity and Technology
FormAI Mixers are the latest addition to FormAI’s suite of generative AI tools designed for brands and creators and represent a significant leap forward in the company’s ongoing effort to integrate AI into the influencer marketing space. Building on the framework that IZEA defined for Generative Sponsorships, FormAI introduces a unique set of features that allow the sharing of custom-trained AI “Mixers.” Mixers are model fine-tunings that allow users to train AI based on faces, characters, objects, and styles. Mixers can be combined to produce endless creative opportunities to create generative images.
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Sharing Mixers: A New Realm of Collaboration
One of FormAI’s most compelling features is the ability to easily share Mixers. Creators can now share their AI-trained digital likenesses with other creators, their talent management, or directly with brands. Brands can share a digital representation of a product or aesthetic with creators. This shared ecosystem fosters a rich collaborative environment, allowing for the development of content that is not only visually captivating but also deeply embedded in the authentic voices of the creators and the brands they represent.
“The release of FormAI Mixers is the next giant leap forward toward our vision of Generative Sponsorships,” said Ted Murphy. “The release of Mixers fundamentally alters the future influencer marketing landscape. IZEA has opened a gateway to a new era of digital storytelling where creators, brands, and technology converge to produce something truly extraordinary together.”
“The launch of Mixers in FormAI marks a significant milestone in the evolution of content creation in the influencer marketing space. It promises a future where the boundaries between digital and real blur, and the sharing of digital likeness becomes seamless,” continued Murphy. The quality of images and capabilities of the system will improve over time, making the collaborations we enable even more compelling.”
SOURCE: GlobeNewswire