IZEA Worldwide, Inc. the premier technology, data, and services provider for the Creator Economy, announced that it has received three honors at the 30th Communicator Awards. IZEA’s collaboration with Sublue won the Excellence Award in the “Campaign & Series Branding” category. Additionally, IZEA’s influencer marketing campaign with TECNO Mobile won the Excellence Award in the “Social Media Video – Unboxing Content” category and the Excellence Award in the “Content & Marketing – Influencer Marketing” category.
Sublue is a Chinese technology company specializing in underwater smart devices. It has just launched its new product BlueNexus, a wireless pool cleaning robot. IZEA collaborated with Olympic swimmer Cody Miller for the marketing campaign, showing how the new Sublue product cleans Olympic pools, and worked with creators from different fields on TikTok and YouTube to highlight the versatility of the product.
TECNO Mobile, a leading Chinese smartphone manufacturer in emerging markets around the world, partnered with Unbox Therapy, the most-followed tech commentator on YouTube, through IZEA to implement a marketing campaign to increase global awareness of its premium PHANTOM series of mobile phones. IZEA’s campaign provided creators with exclusive opportunities to try new products, and its YouTube videos received more than 2.1 million organic views.
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“We are proud of the Communicator Awards we received for our two influencer marketing campaigns, Sublue and TECNO Mobile,” said Ted Murphy, Founder and CEO of IZEA. “These awards demonstrate IZEA’s strategic and influencer marketing execution, especially within the Chinese market, which motivates us to continue to provide breakthrough solutions for our Chinese clients going global.”
The Communicator Awards are established to recognize excellence, effectiveness and innovation in communication projects across all industries and media.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with today’s top social media influencers and content creators. The company is a champion of economic growth for creators, enabling individual influencers to monetize their content, creativity, and influence. IZEA launched the industry’s first influencer marketing platform in 2006 and has facilitated nearly 4 million online transactions to date. Leading brands and agencies around the world partner with IZEA to increase social media engagement, enrich their brand voice, scale content production, and achieve measurable ROI.
SOURCE: GlobeNewswire