Titan ONE announced the addition of account-based targeting platforms to its solutions portfolio to support enhanced brand building and accelerate demand generation for clients.
Platform capabilities include orchestrated account engagement at scale, along with direct access to targeted, account-based programmatic advertising from within HubSpot. This provides end-to-end clarity around impact at both the contact and company level.
“There is a significant untapped opportunity for our clients to integrate highly-targeted accounts-based promotion technology into our strategic marketing campaigns. This can compound the value compared to traditional paid spends alone, and helps bring marketing and sales closer together as strategic partners within organizations,” said Scott Lanaway, Co-managing Partner and Head of Strategy. “The reality is that the buyer’s journey is not linear, and multiple buyers are involved. Becoming ubiquitous among a targeted, qualified audience — and being able to personalize messaging, measure and respond to intent — makes more sense than traditional ‘spray and pray’ paid tactics.”
“We’re very interested in platforms that give us the ability to reach multiple buyers within target accounts and gain further clarity on attribution at a contact level. Embracing these platforms is an important and logical step forward in our mission to work with purpose and maximize impact for our clients,” said Mark Glucki, Co-managing Partner and Head of Content. “It will also allow us to leverage our strategic campaign content in new ways to excite and engage relevant audiences.”
Starting today, Titan ONE will be offering account-based targeting as an available component in campaigns and media plans that will augment brand, inbound and campaign strategies. This ABM-focused targeting will ladder into strategic messaging architecture as an additional way to reach clearly defined audiences with relevant, personalized content.