Act-On Software to Be Acquired by Banzai, Advancing AI-Powered Marketing Solutions for Enterprise Clients

Act-On Software Inc., a leading provider of enterprise marketing automation platforms (MAP), has announced that it has entered into a definitive agreement to be acquired by Banzai International, Inc., a prominent marketing technology company known for its innovative marketing and sales solutions.

Act-On Software stands out as one of the most intuitive and intelligent marketing automation platforms, leveraging AI and an open data architecture to deliver superior results. In a landscape filled with complex marketing suites, Act-On’s focus has remained steadfast on simplicity, empowering marketing teams to boost efficiency and engage with customers and prospects across diverse communication channels. Trusted by top brands like Hitachi, Best Buy, and Progressive Insurance, Act-On has proven its ability to enhance lead generation, drive sales pipeline growth, automate customer interactions, and maximize return on marketing investment (ROMI).

“I am thrilled for Act-On to join the Banzai product family to help drive the vision of AI-powered marketing,” said Kate Johnson, CEO of Act-On Software. “The future of marketing software is about making the marketer’s job easier through seamlessly integrated solutions powered by AI. Banzai’s suite of tightly integrated best-of-breed products, including webinar solutions, video creation tools, and now marketing automation, will help marketers engage customers and drive revenue in an AI-empowered world.”

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Joe Davy, Founder and CEO of Banzai, shared his enthusiasm about the acquisition, stating, “Today’s marketers require efficient and agile marketing automation to achieve tangible business results, and we believe that Act-On provides solutions that fulfill this need. Act-On’s software complements our suite of tools for data-driven marketers. By making customer data actionable, Act-On empowers marketers to think big and create smart, effective programs that drive growth and increase customer lifetime value – all with exceptional speed and efficiency.”

Banzai’s strategic vision is to create a comprehensive portfolio of AI-driven marketing products designed to help businesses, large and small, scale and grow. The acquisition of key MarTech assets like Act-On Software will enable Banzai to accelerate customer growth by offering new, cutting-edge solutions to its existing clientele, creating long-term value for shareholders.

“We are excited by this outcome for one of Portland’s largest VC-backed software companies. Kate and her executive team have done an outstanding job positioning Act-On as a leading AI-enabled modern marketing automation platform,” said Diane Fraiman, Managing Director at Voyager Capital and Act-On Board Member. “By joining forces with Banzai, both companies will innovate faster and expand into new markets, ultimately increasing value for enterprise customers.”

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