On November 13, 2024, Act-On, known for its user-friendly and scalable marketing automation platform, launched Act-On InSite™, a generative AI web agent designed to elevate marketing teams’ lead acquisition through an AI-powered web experience.
Act-On InSite is an AI-driven chat agent that integrates with a customer’s website to answer visitor inquiries about the company and its products, while seamlessly connecting them with sales or support. Embedded within the Act-On Marketing Automation Platform, InSite funnels leads directly into customers’ lead management systems, enabling automated responses, lead scoring, and sharing with sales teams. Unlike traditional chatbots that require extensive setup and maintenance, Act-On InSite’s Gen AI capabilities make it quick to launch and easy to maintain with minimal time investment.
“This innovation, part of our core marketing platform, makes AI accessible to marketers looking to stay competitive,” said Jeff Day, Chief Marketing Officer of Act-On. “With tools like AI-driven analytics and segmentation, Act-On empowers marketers to embrace AI now.”
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Act-On InSite relies on advanced generative AI, drawing information solely from a customer’s website to deliver a conversational experience. With 88% of users interacting with chatbots since 2022, and AI-powered chat becoming an expectation, Act-On InSite aims to deepen engagement and enhance personalization.
Meeting modern customer expectations for AI interactions, Act-On InSite accelerates product research, helping customers make faster buying decisions and reducing friction in connecting with sales or support. “We know that customers who use chat are almost three times more likely to convert,” Day added. “InSite connects customers with answers, enhancing the buyer’s journey.”
To bring InSite to life, Act-On partnered with MOPO, a leader in conversational AI, whose CEO Martin Hall noted, “The conversational internet is a strategic shift for businesses. Now is the time for leaders to harness conversational AI to engage and win customers.”