CallRail, a leading lead engagement platform, has launched Voice Assist, a cutting-edge AI assistant designed to ensure businesses never miss a valuable lead. Powered by the latest generative AI and purpose-built voice technology, Voice Assist engages callers in real-time, managing routine inquiries, screening leads, and optimizing call handling—even outside of business hours.
With 24/7 availability, Voice Assist transforms missed calls into revenue opportunities by ensuring every inquiry is addressed promptly. Small and midsize businesses (SMBs) and agencies can now extend their ad reach, capture leads beyond business hours, and reduce cost per lead (CPL) while improving search rankings.
“At CallRail, we believe that the adoption of AI is only sustainable if it delivers real business impact,” said Ryan Johnson, CPO at CallRail. “Across our platform of over 225,000 businesses, over 50 million customer calls go unanswered each year – representing not only lost revenue, but loss of the hundreds of millions of dollars businesses and agencies who serve them invest to attract these leads. We created Voice Assist to ensure no lead is ever lost. Voice Assist seamlessly integrates into the CallRail customers’ platform, easily leveraging call and attribution history to better train the agent and call flows. Additionally, businesses have access to over 50 integrations to ensure proper routing of customers and follow-up information. Its setup and growth on autopilot.”
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Key Features of Voice Assist
1. Faster Onboarding & ROI
Unlike traditional voice AI solutions that require extensive setup and manual documentation, Voice Assist autonomously trains itself using past call data, attribution insights, and website content. This eliminates tedious setup steps, allowing businesses to start capturing and converting leads immediately.
- Customizable call handling – Businesses can define when calls should be answered (e.g., after three rings) and specify which calls are eligible for AI handling.
- Continuous learning – As calls and leads are reviewed, responses can be fine-tuned, ensuring AI-driven interactions improve over time.
2. Natural, Human-Like Conversations
Voice Assist understands caller intent, adapting its tone, professionalism, and empathy for a seamless customer experience. This AI-powered assistant captures essential lead details and determines when an inquiry requires human follow-up, ensuring a smooth transition between automation and live support.
3. Seamless AI-to-Human Handoffs
To enhance customer interactions, Voice Assist automates intake forms, call transcriptions, and summaries, providing businesses with a comprehensive record of every conversation. Integrated directly into CallRail’s platform, this data syncs effortlessly with top CRMs, including HubSpot, Salesforce, and Clio.
- Instant notifications – Businesses receive real-time alerts via email or text, ensuring urgent inquiries are addressed promptly.
- Smart data syncing – Inbound call data, tags, and summaries integrate seamlessly into existing systems for streamlined lead management.
4. Automated Text Follow-Ups
With AI-powered follow-up texts, businesses can instantly engage with leads—sending personalized messages, scheduling links, and automated responses to improve efficiency and increase booking rates.
“By embracing Voice Assist and CallRail, we’re taking a significant step towards providing concierge-level service, redefining our entire customer service experience,” said Gary Day, Senior Director of Operations at K Altman Law.
A Game-Changer for Agencies and SMBs
For marketing agencies, Voice Assist significantly boosts lead conversion rates—improving client ROI by up to 20%. With the ability to run ads beyond business hours, agencies can capture more leads while ensuring ad budgets are maximized. No more wasted spend due to unanswered calls or missed inquiries.
“As an agency serving thousands of businesses, we ensure the technology we recommend is reliable and valuable,” said CJ Keepes, VP of Client Services at Logical Position. “We have been testing Voice Assist for our own calls – and have been really impressed. We can see its potential for our clients to use this as a smarter way to capture every opportunity, day or night.”
The Future of Lead Engagement is Here
CallRail’s Voice Assist is redefining how businesses interact with potential customers, ensuring no lead goes unanswered. With AI-powered efficiency, seamless CRM integration, and automated follow-ups, SMBs and agencies can now optimize their lead generation strategies, boost revenue, and deliver exceptional customer experiences—day or night.