Cordial, a leading innovator in messaging solutions for enterprise retail marketing teams, has launched Cordial Edge™, a groundbreaking multimodal AI technology designed to enhance marketing strategies and drive significant revenue growth. This pioneering solution helps retail brands overcome the challenges posed by incomplete data and traditional guesswork by delivering highly personalized, brand-specific models that optimize purchases, not just short-term clicks and opens.
Cordial Edge stands apart by offering custom-tailored, purpose-built solutions for individual retail brands. Unlike typical AI tools that focus solely on text data, Cordial Edge leverages multimodal AI to analyze multiple data types—such as creative content, illustrations, photography, and text—simultaneously. This capability empowers marketers to refine every aspect of a marketing message, elevating the overall effectiveness of their campaigns.
The scalability of Cordial Edge AI models is another game-changer, supporting an extensive range of both structured and unstructured data. For the first time, brands can optimize their message performance with a complete, comprehensive data set, moving beyond the limitations of guesswork and A/B testing. This holistic approach enables marketing teams to fully understand message performance, quickly adapt, and scale their efforts to achieve better results.
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“We’re focused on becoming a best-in-class DTC retailer, and that starts with putting the consumer at the center of everything we do,” said Jason Gowans, Chief Digital Officer at Levi Strauss & Co. “From product discovery to checkout and every interaction in-between, we have to deliver memorable and personalized experiences at every juncture of the shopping journey. By leveraging Cordial’s Edge AI solutions, we’re keeping the Levi’s® brand front and center for shoppers across the world while driving meaningful business results.”
Early Customer Success
Cordial Edge’s early adopters have seen remarkable improvements in their marketing performance, with substantial increases in revenue, including:
- 38% revenue growth (Tillys)
- 2X revenue growth (Edible Arrangements)
- 3.2X revenue growth (SNIPES)
“We’re proud to partner with the world’s top retail brands to redefine what’s possible in personalization,” said Jeremy Swift, CEO at Cordial. “Our clients understand that every customer relationship is unique, and they demand technology that reflects that. That’s why we’ve developed Cordial Edge—AI that eliminates guesswork by creating bespoke, purchase-driven models tailored to each brand, empowering marketers to deliver real results at scale.”
Key Use Cases of Cordial Edge
Cordial Edge is unlocking new opportunities for retail marketers to enhance their performance through several innovative features:
- Expanded Product Recommendations: Traditional marketing tools rely on limited data about previous purchases or browsing behavior, often forcing marketers to guess customer affinities. Cordial Edge expands the scope by using message performance data across all customers, uncovering cross-sell opportunities that were previously unrecognized.
- Experiential Clienteling: By integrating both structured and unstructured data—such as store associate notes and web chat transcripts—Cordial Edge helps marketers identify new patterns that drive sales, improving customer experiences beyond what traditional tools can offer.
- Revenue-Driven Scheduling: Unlike traditional platforms that rely on simplistic click and open data, Cordial Edge focuses on purchase history to schedule messages at the optimal time for each customer, increasing conversion rates and revenue.
- Data-Driven Creative Optimization: Traditional methods of refining brand creative often depend on manual A/B testing. Cordial Edge uses multimodal models to analyze massive amounts of customer and message data to identify patterns that drive purchases, optimizing creative elements in real time.
- Location-Based Promotions: With real-time location data, Cordial enables marketers to send highly relevant promotions to customers based on their in-store behavior or proximity to a store, combining this with structured data like loyalty and purchase history.
Advanced Technology for Superior Results
Cordial Edge is designed to deliver unparalleled performance by using data in ways other technologies cannot. The platform is capable of processing unlimited data, without the need for predefined schemas, allowing it to discover optimization opportunities that are often missed by other tools. This ability to handle raw, unstructured data enables faster deployment and more flexible, adaptable solutions.
One of the standout features of Cordial Edge is its use of multimodal AI, which integrates structured data (e.g., CRM, eCommerce, loyalty metrics) with unstructured data (e.g., conversational logs, customer reviews, freeform notes). This holistic approach ensures that every customer interaction is considered in context, allowing for the creation of highly personalized and effective campaigns.
Additionally, Cordial Edge utilizes a Mixture of Experts (MoE) architecture, dynamically assigning tasks to specialized submodels tailored to different types of data or marketing scenarios. This ensures maximum precision and efficiency in every campaign.
“We set out to build the most effective AI for retail marketing teams, and knew that would require a multimodal AI that considers the whole message, both imagery and text. It also requires a data architecture that doesn’t limit data by volume or type,” said Matt Howland, Chief Product & Engineering Officer at Cordial. “And each brand is unique, with unique customers, programs, and data, so shoe-horning every brand into a one-size-fits-all AI model and schema would hold back what AI can deliver. We’re excited to see Cordial Edge already delivering higher revenue performance for its first customers.”
With Cordial Edge, retail marketers are equipped with the most advanced AI technology available, enabling them to break through data barriers and achieve impactful, revenue-boosting results.