MarTech360 Interview With Andie Dovgan, Chief Growth Officer At Creatio

“Be open to feedback and embrace changes. Never take a defensive position. Learning from feedback, especially from those who care about your growth, is crucial.”

Andie, can you tell us about your professional background and your current role at Creatio.

I have been working at Creatio since its inception and have grown within the company. I spent the majority of my career in sales across multiple regions and functions. About two years ago, I moved into the broader Growth function as started my journey as a Chief Growth Officer. My current role encompasses everything related to brand development, demand generation, sales enablement, and demo engineering. This role keeps me closely aligned with our strategy, supporting our G2M organization to achieve the strong business growth that we have been demonstrating throughout these years.

What sets Creatio apart from other companies in the same industry?

Creatio stands at the crossroads of two technologies — no-code and CRM. We provide unmatched customization capabilities to business and tech leaders to configure their sales, marketing, and service workflows and match unique demands of their business at speed and scale and without having deep technical skills.

How does Creatio’s marketing solution help businesses streamline their marketing campaigns, and what industries or businesses have benefited from this?

Our product, Marketing Creatio, can be used in multiple scenarios. You can leverage it for operational tasks such as lead management, campaign automation, or say event tracking. Our customers also leverage our capabilities to plan, budget, approve and execute marketing initiatives and projects on a higher-level driving very sophisticated revenue attribution scenarios. Because we’re covering a very wide set of different marketing automation use cases, it can be used across all industries. We have a notable presence in financial services (banks, credit unions, insurance), distribution, manufacturing, and CPG verticals.

Tell us more on how Creatio team aim to empower organizations globally with no-code approach?

The power of no-code is the ability to enable non-technical professionals to configure, deploy, and scale business applications without the in-depth technical skills needed. We empower business technologists, for example, in marketing or sales operations, to easily automate workflows or configure existing solutions to meet needs of their business. This fosters exceptional time-to-market and seamlessly aligns technology and business.

Also Read: MarTech360 Interview With Jasmin Guthmann, Head of Corporate Communication At Contentstack

How do you approach networking and building professional relationships? Do you have any tips for our readers on how to make meaningful connections in their industries?

My approach and, at the same time, my secret if you wish, is staying as close as possible to Creatio customers and our partner community. Most of my connections stem from customer relationships. I spend a lot of time in customer-facing activities, which naturally expands my network, building trust and creating a community based on the desire to help and solve challenges businesses in various industries face.

Looking back on your career journey so far, what are you most proud of, and what are some goals you hope to achieve in the future?

I’m very proud of building an exceptional, agile, hard-working team capable of solving complex problems. We apply our passion and strive for excellence to achieve our goal of aggressive growth. We focus on accelerating the pipeline volume to create a solid foundation for our continuous success, and I am confident in our amazing team’s ability to maintain the pace, deliver results, and exceed expectations.

What advice would you give to other leaders who helped you personally?

I have two key pieces of advice: be open to feedback and embrace changes. Never take a defensive position. Learning from feedback, especially from those who care about your growth, is crucial. And adopting a mindset to expect changes to happen is key. Be ready for change because it’s awaiting you around the corner. Don’t try to protect the status quo at any cost. These two qualities have been a driving force throughout my career.

What is the biggest problem you or your team solving this year?

Amidst the economic downturn, our focus is on maintaining projected growth rates and surpassing the previous year’s achievements. Aggressively building our pipeline, we’ve exceeded a 100% growth rate, a testament to our team’s dedication. We are also laser-focused on growing our brand awareness across the globe. The strong brand addresses a lot of problems related to building the pipeline, so we prioritize this goal.

Is there anything that you’re currently reading, or any favorite books, that you’d Recommend?

I’m currently enrolled in a course from Indra Nooyi, the former CEO of PepsiCo, at Masterclass. He teaches the basics of strong leadership that is often missed out in the current dynamic business environment. I strongly recommend this class because it provides fundamental knowledge on how to be a leader, inspire people, and make meaningful changes at work.

Thanks, Andie!