R/GA’s latest Brand Relationship Design report shows that despite marketers’ shift to a focus on retention, just over a third (35%) of customers are completely satisfied with their brand relationships.
“Something’s clearly not working, and we set out to uncover what that is,” said Global CMO Ashish Prashar. R/GA’s proprietary research study of 13,500 US consumers comes with actionable insights that upend some conventional marketing wisdom, reveal what matters most to customers today, and provide marketers with steps they can take to improve their relationships as brands are pressured to get the most out of their marketing investments.