Pipedrive, a leading CRM for small businesses, announced the beta launch of Pipedrive Pulse, an AI-powered tool designed to optimize prospecting workflows by focusing on high-potential deals. Building on the success of Pipedrive AI, this latest innovation reinforces the company’s commitment to advancing its AI capabilities through research, development, and strategic investments.
Pipedrive Pulse offers a practical, user-friendly solution for sales teams, enabling them to manage promising leads more efficiently and close deals faster. The tool helps users save time by automatically sorting through prospects and identifying the next best action to take on high-volume leads. With its intuitive design and streamlined interface, Pulse empowers sales professionals to harness the power of AI for improved productivity.
“Pipedrive Pulse simplifies lead pipeline management, allowing sales teams to focus on deals that matter most. Our continuous investment in cutting-edge AI tools reflects our dedication to innovation, not only within Pipedrive but for the 100,000 businesses worldwide that trust us to manage their customer relationships. This tool addresses our customers’ evolving needs while enhancing their day-to-day operations, helping them allocate resources more effectively and achieve greater success,” said Dominic Allon, CEO of Pipedrive.
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Pipedrive’s 2024 State of AI in Business report revealed that nearly half of sales professionals struggle with identifying leads that have buying intent. AI has proven most valuable in areas like prospecting and lead management, with productivity (79%), insights gathering (42%), and customer interaction improvements (41%) driving AI adoption. Since time management is critical for sales professionals, delays in communication can lead to missed opportunities and lost sales.
Pipedrive’s engineering team carefully incorporated customer feedback during the development of Pulse, resulting in a powerful tool tailored to user needs.
“Our commitment to innovation is rooted in listening to our customers. Pipedrive Pulse is the result of their invaluable feedback and reflects our goal of providing AI tools that help small and medium-sized businesses make smarter decisions and grow with confidence,” said Viktoria Ruubel, Chief Product Officer at Pipedrive.
Pipedrive Pulse is currently in beta and available to a select group of customers.