Salesforce announced the launch of the Salesforce Zero Copy Partner Network, a global ecosystem of technology and solution providers dedicated to building secure, bidirectional zero copy integrations with Salesforce Data Cloud. This groundbreaking initiative enables seamless data actioning across the Salesforce Einstein Platform, empowering businesses to harness the full potential of their data for personalized customer interactions and trusted AI.
Elevating Data Accessibility
With the Salesforce Zero Copy Partner Network, companies can now access their data from disparate sources and unlock its power within Salesforce, irrespective of its location. This unified approach enables businesses to transcend data silos and drive more informed decision-making, creating a foundation for trusted AI and personalized customer experiences.
Brian Millham on the Significance
Brian Millham, President and Chief Operating Officer at Salesforce, highlighted the importance of this initiative: “In today’s digital landscape, companies struggle with islands of data spread across various systems. With this global ecosystem of partners, companies can access all of their data, no matter where it resides, and unlock the power of all of that data within Salesforce — creating more personalized customer interactions and establishing a foundation for trusted AI, in less time and at lower cost.”
Also Read: HubSpot Names Zuper an Essential App for Customer Service in 2024
Zero Copy Integration: A Game-Changer
Salesforce Data Cloud unifies all customer data into a comprehensive 360-degree view accessible within Salesforce, empowering teams to make data-driven decisions directly within their workflows. The introduction of zero copy bidirectional integrations revolutionizes data integration by eliminating the need for custom integrations and complex data pipelines. With zero copy integration, businesses can:
- Access live external data without copying (no reverse ETL)
- Act on data from anywhere in the flow of work
- Share customer 360 insights back with no copy
- Maintain governance and security
- Ground generative AI
Addressing Key Challenges
Despite the importance of data integration, only 28% of applications are connected, and over 80% of business leaders struggle with data fragmentation and data silos. Salesforce Data Cloud with zero copy integration addresses these challenges by providing a unified view of customer data, facilitating collaboration across departments, and driving improved customer experiences.
Expanded Partnerships and Innovations
In addition to the Zero Copy Partner Network, Salesforce announced expanded partnerships with Microsoft to enable zero copy Data Cloud integrations using Microsoft Azure. Furthermore, new zero copy support for open data lakes and lakehouses utilizing the Apache Iceberg open table format was introduced, along with added zero copy support for ISV partners developing data kits to distribute valuable data sets to Data Cloud customers.
SOURCE: Salesforce