The Dufresne Group (TDG) Achieves a 239% Increase in Automated Customer Support Workflows

Package.ai, the leading Conversational AI Engagement Platform, through integration with STORIS, the leading provider of retail software solutions to home furnishings and appliance retailers, has enabled TDG to turn their post-purchase operation into a full brand experience, re-defining loyalty and driving more sales.

TDG had previously relied on four siloed solutions to manage the various stages of its customer lifecycle, but these failed to deliver the seamless end-to-end customer experience needed to foster loyalty and repeat business.

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With Package.ai, TDG was able to consolidate these separate solutions into a single platform for all customer engagement and fulfillment operations. The seamless integration of STORIS post-purchase data and Package.ai, empowered TDG to provide a more effective and personalized post-purchase experience to their customers, resulting in:

An 85% increase in delivery confirmation rates, reducing costs and increasing customer experience levels.
A 239% increase in automated customer support chat, lowering costly human customer service interactions.
A 45% feedback rate on delivery experience, resulting in increased positive reviews.

“Package.ai represents a transformation for our business, giving us one platform to manage all customer interactions and providing all departments a complete line of sight for each of our customers,” says Norman Alegria, Director of Customer Service at The Dufresne Group (TDG). “The future of retail is relationship rather than transactional, and Package.ai is helping TDG make that future into a reality.”

The integration of Package.ai with STORIS has helped TDG build deeper, on-going customer relationships that drive more sales.

When we partnered with Package.ai, we recognized the value of connecting STORIS’ robust post-purchase information with Package.ai’s seamless-reputation and optimized last-mile logistics management,” says Todd Rutler, STORIS’ Product Services Manager. “It is gratifying to see the transformational impact being realized at The Dufresne Group from our partnership with Package.ai.”

The automation and centralization of customer interactions has resulted in TDG re-aligning its fulfillment, sales and marketing around the customer, allowing it to uncover new sales and marketing opportunities.

AI Engagement PlatformAutomated CustomerCRMDufresne Groupmartech360newsPackage.aiSTORISSTORIS ERP