Firework, the world’s leading video commerce and engagement platform built for brands and retailers, today announced it is the proud recipient of Frost & Sullivan’s 2024 Best Practices Global Competitive Strategy Leadership Award in the video commerce industry. Since 2002, Frost & Sullivan’s annual Best Practices awards program seeks to recognize those companies that consistently operate at the forefront of innovation and growth in their respective industries.
“We couldn’t be more proud to be selected for such a prestigious award from the experts at Frost & Sullivan,” said Vincent Yang, CEO and co-founder at Firework. “Video commerce is still a relatively young industry. But, given its enormous potential for growth — and the consistently eye-popping market forecasts — it’s becoming more crowded and competitive by the day. As a result, the onus is on us to continue to innovate, improve, and invest in the success of our customers with the same degree of energy and enthusiasm that made us an industry leader in the first place.”
For each award category, the Frost & Sullivan team evaluated a wide range of nominees; using an extensive and rigorous analytical process designed to assess organizations across two key dimensions — strategy innovation and customer impact. The recipients were those organizations that rose above their competition across both dimensions — including in areas such as strategic vision, record of innovation, and ongoing customer impact.
“Firework understands that the connection between content and commerce is crucial for business success,” wrote Frost & Sullivan Industry Analyst, Lara Forlino, within the report. “The company’s strategy goes beyond placing a video on a website to truly understand the customer journey from a marketing and operational perspective.”
SOURCE: PRNewswire