Google has given its shopping page a major makeover to better connect consumers with merchants, setting it apart from giants like Amazon. The new design emphasizes scrollable feeds, much like social media, where users will see personalized product suggestions, reviews, and video shorts from YouTube. A dedicated “Deals” page will also feature discounted items in a similar style.
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Beyond just product listings, Google is introducing AI-generated blurbs to guide shoppers on key factors to consider for specific items. This change is initially rolling out in the U.S. as part of Google’s effort to keep users on their platform for longer when they research products.
Google’s approach remains unique, with a focus on aiding shoppers in researching their purchases rather than aiming for direct sales or shipping.