Harvest Group has made significant investments over the last few years in the people and technology needed to continue to lead and grow their clients’ ecommerce businesses.
From managing clients’ digital accounts across all major retailers to writing best-in-class content for their items to offering effective support for investing in retail media, Harvest Group is focused on providing a connected service offering for their clients across the commerce landscape.
To continue serving at the forefront of these trends, Harvest Group is making a significant addition to their leadership team with the hiring of Sejal Sheth, VP of Digital Commerce & Media. Sheth will lead Harvest Group clients in their omnichannel business and offer expertise to strengthen the company’s connected capabilities across media, marketing, and sales.
“Bringing on Sejal is another step towards ensuring we’re serving our clients at the highest level across the commerce landscape” said Harvest Group COO, Ashley Knight. “We couldn’t be more excited to welcome Sejal in this role – she has the right industry experience, intuition, and attitude to lead our clients across their digital commerce business in this new era of retail.”
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Sheth has 19 years of experience in the CPG industry across marketing, sales, category development, and eCommerce. She spent 15 of those years at the J.M. Smucker company and 3 years at GE Lighting, a Savant Company, where she has worked on numerous brands in a wide range of categories, and developed a deep understanding of multiple retailer models, connected retail, and media mix modeling. Many of her roles have been centered around pioneering, developing, and implementing new capabilities.
“I am honored to be part of the Harvest family and truly inspired by the talented and authentic team, who deliver excellence for their clients every day. We are trailblazing a new path in digital commerce and media and look forward to great success along this journey!” – Sejal Sheth, VP of Digital Commerce and Media.
SOURCE : PRNewswire