Leading PRM and partner marketing software provider, Mindmatrix, has integrated Product, Partner and Solution Locators into its next-gen PRM software, Bridge. These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. By integrating Bridge’s partner, product, partner and solution locator into their e-commerce platform or website, companies can connect their end customer to the right seller (a partner from their channel network), the right product or solution, almost instantly.
The locators are equipped with a powerful customer-driven, guided search engine that allows prospects to search for and pick the right partner/solution/product based on various parameters including:
- Keywords
- Location
- Partner type & tier
- Specialization & vertical of partner
- Solution interest of customer
The search results can also be sorted based on partner/product ranking, best match, availability, location, distance, etc. The search results are displayed in a tile format and include key information about each search result such as the logo, short description, specialization, awards won, customer reviews, etc. By clicking on a particular result, the prospect will be directed to the dedicated page of that partner/product/solution, where they get access to more detailed information. The dedicated pages feature ratings and reviews given to the partners/products/solutions by other customers, aiding in final decision-making. Prospects can create a list of favorite partners, products or solutions and share it with others. They can also interact with the partners listed in the partner locator via email.
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Bridge’s partner, product and solution locator comes with multilingual localization features, meaning if the partner website page is viewed in a foreign language, the data displayed by the partner locator is also automatically translated to that language, allowing customers to search for partners and filter the results in their preferred language.
The partner, product and solution locator is mobile compatible, meaning that, it can be accessed through their internet-enabled smartphones or tablets as well.
Bridge partner locator is easy-to-use and set up from the partner’s perspective as well. Partners can easily configure their own profiles in the partner locator by adding information such as:
- Logos
- Contact information
- Detailed and brief description of the products/services offered
The partner profiles in the partner locator can be linked to co-branded microsites, landing pages, social media profiles of the partners, etc., Partners can further strengthen their profiles in the partner locator by sharing sales and marketing assets such as brochures, product spec documents, videos, sales presentations, etc.,
The locators integrate with Salesforce PRM and many other CRMs to allow creation and sharing of leads with the relevant partners.
Vendors can review and approve partner profile information before it goes live on the locator where prospective buyers can see it. The locators also provide the opportunity for vendors to capture and share lead information with the right partner enhancing the chances of lead closure.
SOURCE: PRWeb