MikMak, the global leader in commerce enablement and analytics, and TrackStreet, the industry leader in brand protection, are proud to announce an industry-first partnership. This collaboration combines MikMak’s unparalleled commerce insights and enablement with TrackStreet’s best-in-class brand protection, offering multichannel brands a comprehensive solution to drive unprecedented profitable growth.
Today’s challenging market has brands facing declining sales volumes and tightening margins. Through a new partnership, MikMak and TrackStreet address these pain points by empowering brands to optimize every marketing dollar. They ensure that products featured in shoppable media and on where-to-buy brand websites solutions are now connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels.
Solving Critical Industry Challenges at Scale
By combining MikMak’s store locators’ ability to connect brands with nearly 10,000 retailers worldwide and TrackStreet’s monitoring of more than 165,000 websites and marketplaces, this partnership offers brands scale and insights that are unmatched by any other provider. Brands can now make critical business decisions based on statistically significant, category-level data and actionable insights down to the UPC level.
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“Our commitment to empowering brands with unparalleled commerce enablement and analytics drives us to constantly innovate. From providing platform enhancements to strategic partnerships, our goal is to anticipate the needs of brands and maximize their profitability,” said Rachel Tipograph, Founder and CEO of MikMak. “We continue this commitment by partnering with TrackStreet and combining our actionable insights with their best-in-class brand protection. This ensures brands can connect every marketing dollar to in-stock products and safeguard their pricing and retail partnerships for faster and better-informed business decisions.”
Unlocking Growth with Data and Insights
Together, MikMak and TrackStreet provide brands with deeper retail eCommerce data and insights essential for understanding online and offline performance across retailers, media channels, campaigns, creative assets, and audiences. These insights allow brands to manage their retailer relationships, optimize spend, and make data-driven decisions that accelerate revenue growth.
“This partnership with MikMak represents a monumental step forward for brands seeking full control and visibility over their sales channels,” said Andrew Schydlowsky, Founder and CEO of TrackStreet. “This partnership is a game changer—providing brands with unprecedented visibility into their entire sales ecosystem. By combining our expertise in brand protection with MikMak’s cutting-edge commerce analytics, we’re not just helping brands defend their margins; we’re equipping them with the actionable insights and protection necessary to outmaneuver competitors, capture untapped opportunities, and drive sustained profitability across every channel.”
Providing Expert Support to Maximize Brand Success
In addition to scale, both MikMak and TrackStreet deliver best-in-class support. MikMak, known for its industry-leading customer support, also offers flexible options for managed and self-serve users. Similarly, going beyond self-serve solutions, TrackStreet also has a team of brand protection experts available to provide tailored solutions and hands-on service. Brands partnering with MikMak and TrackStreet benefit from expert guidance to help them maximize the value of their investments, accelerate sales, increase profitability, and reduce costs.
A Foundation for Future Innovation
Both MikMak and TrackStreet have a proven record of innovation, and this partnership marks the beginning of even greater advancements. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0, the most advanced eCommerce enablement and analytics platform, including a Headless Commerce API, a Shoppable Recipe integration, and a first-of-its-kind partnership with DoorDash. Meanwhile, TrackStreet rolled out global eCommerce tracking capabilities, a next-generation AI-enabled action engine, in-platform BI capabilities, and new revenue enablement solutions, including out-of-stock and white space reporting, as well as competitor intelligence.
SOURCE: PRNewswire