Nectar, a full-service Amazon agency, has acquired iDerive, a data-driven analytics and insights platform for Amazon sellers and vendors. iDerive was created by former marketing executives and Amazonians to provide category insights, vendor fee recovery, profit & loss tracking, advertising reporting, retail and sales analytics, PO and inventory forecasting, customer lifetime value tracking, omnichannel attribution, and more in a way that is digestible and actionable for brands. iDerive’s clientele includes companies such as Franklin Sports, Drive Medical, Therabody, and Ferrara. This acquisition combines iDerive’s powerful platform with Nectar’s proven success in driving growth through advertising and account management along with creative services.
With iDerive, Nectar’s clients will benefit from the trove of actionable data and insights unlocked through the iDerive’s platform. iDerive’s clients will now benefit from Nectar’s advanced marketplace management services.
Jason Landro and Daniel Katona, Co-Founders and Co-CEOs of Nectar, were outspoken about the possibilities presented with the acquisition:
“The future of the industry starts today with the marriage of best-in-class analytics solutions and industry-leading marketing services,” Landro said. “Now brands can get their Amazon sales and advertising analytics, market share data, profit and loss (P&L), and managed services from one provider while not compromising on quality. Previously, brands would have to obtain these services from at least two providers, typically more.”
Katona added, “I’m extremely excited at Nectar’s potential with iDerive. The efficiencies gained in driving insights to action will allow us to achieve new levels of rapid, profitable growth for brands.”
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Enhanced benefits:
For Nectar’s Partners: iDerive’s advanced analytics platform delivers real-time insights into customer behavior, product performance, and competitive landscape, empowering better decision-making and more refined marketing strategies.
For iDerive’s Partners: Nectar’s expertise in omnichannel retail offers comprehensive marketplace management services, optimizing performance on Amazon, Shopify, and other platforms through tailored advertising and growth strategies.
“This partnership will set a new standard for the eCommerce industry, blending iDerive’s cutting-edge analytics with Nectar’s expert strategy,” said Youval Peltier, iDerive Founder and CEO.
SOURCE: EIN Presswire