Salesforce today announced the availability of ecommerce storefronts in its Starter and Pro Suites — all-in-one sales, service, marketing, and commerce solutions that help growing customers get started and scale on the #1 AI CRM. Ecommerce storefronts enable rapidly growing businesses to quickly build direct-to-consumer (D2C) online stores to sell goods and services on the Salesforce Platform.
With the addition of ecommerce storefronts in Starter and Pro Suites, growing customers now have access to commerce capabilities, in addition to sales, service, and marketing, in a single, unified interface. By unifying all customer data and touchpoints across these traditionally disparate departments, Salesforce gives growth customers the necessary data foundation to deliver a connected commerce experience and prepare their business for AI and future success with Agentforce.
Key features include step-by-step ecommerce setup for fast onboarding, a low-code designer to build branded storefronts, centralized merchandising tools to manage products and prices, and pre-built performance dashboards to help streamline operations and increase revenue.
Why it matters: Ecommerce continues to grow in importance. In fact, 54% of small business revenue is expected to come from digital channels by 2025, up from 42% in 2023. By adding ecommerce storefronts to both Starter and Pro Suites, growing businesses will be able to grow their digital channel revenue with easy-to-build D2C websites managed directly from their CRM platform at no additional cost.
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Zoom In: Unlike fragmented standalone solutions, Salesforce ecommerce storefronts are built directly into a complete suite of CRM tools to improve business efficiency and enhance the overall buyer experience. Ecommerce storefronts in Starter and Pro Suite help growing businesses:
- Personalize buyer experiences on a unified platform: With sales, service, marketing, and now commerce capabilities and customer data combined in one CRM suite, businesses can sell goods and services directly, and offer personalized discounts, sales support, efficient case resolution, and targeted email campaigns to deliver a consistent customer experience.
- Launch online stores quickly with built-in CRM capabilities: Businesses can launch branded online stores fast using built-in guidance and streamlined setup tools, allowing them to start selling online in hours, not months.
- Streamline business operations and manage merchandising: With centralized workspaces for managing products, orders, customers, pricing, and promotions, businesses can easily manage ecommerce merchandising all in one place.
- Drive more revenue across digital channels: Businesses can utilize pre-built performance dashboards to gain insights into customer buying patterns and store performance to optimize sales.
Customer perspective: “When I set up the commerce features in Pro Suite, I was blown away. Not only were they simple to set up and use, the end result was also a better experience for my customers — they could simply click a link to go to a checkout page and pay in a matter of seconds with the payment method of their choice. Better yet, I cut my invoicing time from 50 minutes per invoice to only five minutes. I’m excited to get my hands on more commerce capabilities to grow my business!” – Justin Fleming, Owner, Clicks N Code.
Salesforce perspective: “With ecommerce storefronts in Starter and Pro Suite, growing businesses will be able to sell faster and collect revenue more efficiently. Plus, with unified data across each and every customer interaction across their marketing, sales, service, and now commerce departments, they will be able to give their customers a streamlined experience from start to finish. Whether their customers are buying online through the storefront, engaging with sales teams to make a purchase, or asking for help, they will now be able to deliver a fully connected experience.” – Kris Billmaier, EVP & GM, Salesforce Self-Service & Growth.
SOURCE: Salesforce