Salesforce announced it has been named a Leader in the Gartner® Magic Quadrant™ for Digital Commerce. This is the ninth consecutive year that Salesforce has been recognized for its execution and vision in this space.
Over the years, Salesforce has continued to strengthen its commitment to helping both B2B and B2C commerce businesses build highly personalized and AI-powered customer experiences at scale.
Why it matters: According to Gartner, the digital commerce platform market’s revenue grew by 11.5% in 2023 to $8.9 billion. While below pandemic-driven rates, growth is steady, and Gartner expects an increase over 2024 to 2025.
Also Read: Spryker Named Leader in 2024 Gartner Magic Quadrant for e-Commerce
Commerce Cloud empowers B2B and B2C companies across a wide range of industries to power commerce everywhere, equipping brands with tools to accelerate growth and reach customers on any channel with:
- Proactive, autonomous agent applications that provide always-on support to merchants and customers.
- Unified insights and data-driven actions that drive personalization and boost efficiency.
- Flexible and extensible commerce interactions at every touchpoint that drive growth.
Innovation in action: Salesforce recently announced three agents for Commerce Cloud — Merchant, Buyer, and Personal Shopper — designed to autonomously manage a range of tasks, including product recommendations and order lookup, without the need for direct human supervision.
Salesforce also recently acquired PredictSpring, a modern retail Point-of-Sale (POS) software vendor built natively in the cloud. PredictSpring will enable Salesforce to unify digital and physical commerce channels at a global scale and provide AI-powered shopping experiences to customers both online and offline.
Salesforce perspective: “Businesses grow on Commerce Cloud because it delivers the agility and innovation customers need to scale their workforce and grow revenue across both digital and physical channels while building highly personalized customer experiences,” said Michael Affronti, General Manager of Commerce Cloud. “Today, Commerce Cloud unifies every element of ecommerce on a single, integrated platform powered by trusted data and agentic AI, helping companies fuel business success across digital and physical channels.”
Commerce Cloud unifies every element of ecommerce on a single, integrated platform powered by trusted data and agentic AI, helping companies fuel business success across digital and physical channels, Michael Affronti, General Manager of Commerce Cloud.
SOURCE: SalesForce