Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, announced the launch of its Product Experience Cloud for Brands at Shoptalk 2025, the premier retail innovation event taking place in Las Vegas.
Syndigo Product Experience Cloud for Brands empowers companies to centralize and enhance their product data, syndicate it everywhere they do business, and analyze and optimize its performance in real time. This AI-native platform provides increasing speed and automation and is supported by sought-after services and partner teams. With the full lifecycle of product data in one solution, accurate and comprehensive product content gets to retailers and the shelf quickly, and creates exceptional product experiences wherever consumers buy, driving sales and loyalty.
“The Product Experience Cloud for Brands is purpose-built to help brands address the hidden inefficiencies that derail products before they even reach the shelves,” said Simon Angove, CEO of Syndigo. “With this solution, brands get accurate product data, seamless connections with retailers on the largest recipient network, and the ability to continuously improve product experiences, responding nimbly to business, consumer, and macro trends.”
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Syndigo Product Experience Cloud for Brands includes:
- AI-Native Capabilities: Embedded GoPilots provide task automation and surface insights, such as copy generation, image analysis, content localization, sentiment analysis, attribute mapping, natural language search, and more.
- Ecosystem Integration: Connections with the largest network of retail recipients, plus integrations with the tech stack brands already use, make it easy to get data everywhere it needs to go.
- Exceptional Product Content: Content is verified and enriched, and errors are flagged, allowing brands to deliver compliant and consistent product experiences to consumers.
- Simpler, Future-Proofed Tech: One fully integrated PXM solution with Master Data Management, Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, simplifies the technology ecosystem that brands need to run their commerce data and prepares them for scale and change.
- Actionable Insights: Advanced analytics and reporting provide visibility into performance at the shelf and allow brands to make informed decisions quickly and optimize experiences.
“Syndigo is more than a platform—it’s a competitive advantage for our business,” noted Chris Teer, Director of eCommerce & Marketing Technologies for Stanley Black & Decker, Inc. “Since adopting Syndigo, we’ve increased data quality by 60%, dramatically improved internal operational efficiency, reducing the time it takes to find critical product information from several days to just minutes, and established a single source of truth. The combination of AI-driven content generation, seamless integrations, and real-time data flow ensures that all our product content is in one place, always fresh, and precisely targeted for specific people and use cases. These improvements have led to measurable gains in operational efficiency, time-to-market, and sales performance—and we’re just getting started.”
Syndigo already supports over 10,000 unique brands and over 2,000 network recipients globally, powering more than 20 million product data publications in the past year alone. An established industry provider, 8 of the top 10 global retailers and 14 of the top 15 U.S. retailers run on Syndigo. Built specifically for brands, this solution adapts to business size, complexity and geography, features automated workflows and real-time compliance to speed up time to market, and is supported by brand commerce data experts who ensure implementation and ongoing success.
SOURCE: Businesswire