AtData, the leader in email address intelligence, announced a new strategic integration partnership with Yotpo, the leading retention marketing platform built on connected solutions designed to help organizations win customers for life. This collaboration makes it easier for mutual customers to get the data they need and leverage Yotpo’s email marketing platform, providing access to a stronger foundation for improved email deliverability and confident linking of customer data.
“We are proud to bring AtData’s email data expertise to Yotpo’s email product,” said Brian Cardona, president of AtData. “As Yotpo sets out to help brands create seamless ecommerce journeys to fully engage their customers, AtData is helping provide the data foundation to increase confidence in deliverability, identity matching, and personalization.”
Yotpo has built its platform to combine a wealth of insights into actionable marketing efforts. Integrating data validation and enrichment from AtData – by allowing for the rapid exporting of lists into AtData’s system – Yotpo is further expanding their suite of accessible tools with industry leading email-centric data.
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Integration Partnership
AtData’s solutions improve the quality and usefulness of consumer data by validating and correcting email addresses, ensuring only accurate and up-to-date information is used for outreach. AtData’s leading validation insights lend support to Yotpo’s mission to help brands with everything they need to create winning customer experiences through the entire journey. By simplifying the exchange between the two systems, this integration will help improve brands’ marketing success, ultimately leading to increased revenue with strong ROI.
“Yotpo is always looking for ways to help email marketers be more effective throughout the customer journey. With a better data foundation, thanks to partners like AtData and their email data solutions, brands can maximize email strategies with increased inbox deliverability and engagement, ultimately leading to better customer relationships,” said Robin Lee, GM, Yotpo Email.
SOURCE: PRWeb