Blending AI with Digital and Offline Data for an Average of 8x Boost in Return on Ad Spend
PebblePost, a pioneer in the Programmatic Direct Mail (PDM) space that merges digital and direct mail advertising, has introduced significant updates to its Lookalikes prospecting tool. These enhancements include:
- Superior incremental marketing performance
- Always-on functionality, similar to retargeting
- Continuous audience optimization
- Advanced performance analytics
- Powered by the PebblePost Graph, which utilizes shared first-party, cookieless online and offline data.
“Scaling customer acquisition in a way that truly delivers results is challenging,” said Jacob Ross, CEO of PebblePost. “Our upgraded Lookalikes product makes this process more effective for brands. Now, our leading product offers brands the potential to expand their customer base at an unprecedented rate. On average, users of this product see an 8x return on advertising spend (ROAS), with 40% greater reach and 30% better conversion rates than our previous Lookalikes version.”
These new capabilities will be showcased at PebblePost’s booth at the Shoptalk Fall conference in Chicago this week (Booth #H53, McCormick Place).
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Unmatched Performance Driven by Proprietary Data
What sets PebblePost apart is its ability to merge three of the most predictive data types—transaction, intent, and customer data—across more than 500 brands. This combination gives PebblePost a deeper understanding of consumer behavior, resulting in higher conversion rates compared to solutions relying solely on third-party data.
“Blue Nile had already experienced success with PebblePost’s Lookalikes product, but the improvements we’ve seen with their enhanced version have been remarkable—a 70% boost in ROAS,” said Megan Birch, Senior Director of Marketing at Blue Nile. “The always-on Lookalikes approach has enabled us to efficiently target and engage our most valuable prospects, scaling our monthly investments by up to six times.”
Always-on Functionality for Dynamic Optimization
PebblePost’s AI technology evaluates nearly every U.S. household daily, processing billions of online and offline data signals linked to a brand’s first-party information. This continuous updating ensures that brands engage with the most relevant prospects who are ready to make a purchase. With a constantly learning feedback loop, PebblePost’s models adapt in real time to optimize campaign outcomes, removing the need for lengthy wait times to see results.
“As someone who works in digital marketing, I understand the significant impact PebblePost’s enhanced Lookalikes can make,” said Allie Wooster, Channel Manager for Programmatic and Affiliates at BBQGuys. “It combines the efficiency and always-on nature of digital campaigns with the added benefit of direct mail integration. With the detailed lift measurement in place, we can confidently surpass our 10x ROAS target for prospecting.”
Advanced Analytics for Measurable Results
“It’s crucial not only to achieve great results but also to understand what drives those results,” said Ross. “That’s why PebblePost uses top-tier analytics to help marketers plan, optimize, and measure their ongoing marketing efforts, including built-in incrementality measurement across our suite of products, including the enhanced Lookalikes.”
PebblePost’s real-time dashboard gives brands the flexibility to analyze their performance metrics comprehensively. With seamless integration into leading measurement platforms, brands can validate their results with trusted third-party sources, ensuring clarity across their marketing strategies.
Crafted for Enterprises by Industry Experts
The team at PebblePost partners closely with brands, focusing on achieving success through a strategic and results-oriented approach.
“As a new player in the market with high expectations, attracting guests to Virgin Voyages is vital,” said Liza Herth, Senior Manager of Lifecycle Marketing at Virgin Voyages.
“PebblePost has played a crucial role in tapping into lookalike audiences through their always-on solution. They go beyond being a vendor to acting as an integral part of our team, providing guidance on everything from audience targeting and creative testing to detailed reporting on revenue outcomes. With our premium offerings, maximizing incremental revenue is essential, and PebblePost’s collaborative approach has consistently delivered unmatched cost-per-booking metrics.”