PerformLine, the only omni-channel marketing compliance platform, announced that it has completed its acquisition of LashBack, the leading provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and marketing channels.
LashBack has been a pioneer in developing innovative email compliance solutions and provides an email discovery feature that finds unknown brand placements in third-party emails to monitor for compliance. That feature uniquely rounds out the PerformLine offering to provide enterprises with access to comprehensive marketing compliance solutions for discovery and monitoring across the web, emails, calls, messages, social and documents.
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“This acquisition made perfect sense as both companies hold the same vision for empowering compliance leaders with the tools and data they need. We share many of the same clients, and LashBack’s email solution is the perfect complement to PerformLine’s omni-channel platform,” said Alex Baydin, CEO of PerformLine. “We’re excited about the opportunity this presents the clients of PerformLine and LashBack who now have access to the most comprehensive solutions to fortify their marketing compliance programs.”
“PerformLine is the clear leader in the marketing compliance space. Their focus on innovative and comprehensive compliance solutions for their clients makes this the right strategic home for LashBack,” said Francis Chmelir, President of LashBack. “Our team is excited to join PerformLine to drive innovation and jointly bring even more value to our clients.”
As compliance and brand protection continue to be critical business enablers in competitive and regulated markets, this acquisition strengthens the product offerings for enterprises who are looking to stay compliant by protecting their consumers while accelerating their growth.
The PerformLine platform, trusted by compliance teams and brands globally, provides end-to-end sales and marketing compliance, from pre-production verdicts with document review to monitoring across consumer-facing channels. PerformLine powers compliance at some of the world’s largest companies by proactively finding and remediating potential regulatory risks while scaling coverage and gaining efficiencies through automation.
The acquisition further accelerates PerformLine’s growth trajectory with combined organic and inorganic ARR growth of nearly 100% and 100% people growth in the past year.