PostPilot, the leading direct mail marketing platform for omnichannel and ecommerce brands, proudly announces the launch of AcquisitionAI, a revolutionary self-learning direct mail prospecting tool engineered to rival the ease, capabilities, and returns of digital prospecting.
AcquisitionAI leverages the most powerful dataset built for direct mail—including proprietary data and billions of data points—which drives superior performance.
“We’ve designed AcquisitionAI to make direct mail as accessible and powerful as digital ads,” said PostPilot co-CEO Michael Epstein. “We like to say that it’s like Meta for mail—except the costs are consistent and predictable.”
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The launch is the latest development in a blockbuster year for PostPilot. The company was recently ranked as the fastest-growing ecommerce app and #67 on the 2024 Inc. 5000 list. The company also received a strategic investment by leading global growth equity firm Summit Partners and the founders of Klaviyo.
Until now, prospecting with direct mail has been a time-consuming and resource-intensive process. Brands had to locate a data provider, wait weeks or months for the provider to build an audience, source a printer, wait additional months for a campaign to go out, then manually process the results.
AcquisitionAI offers an experience akin to digital prospecting platforms, with easy-to-use UI and real-time performance dashboards that give brands full visibility into their campaigns. Brands can build lookalike audiences in minutes and send mailers targeting those audiences within days. Attribution reporting and match-backs happen in real-time.
“We’re offering brands something truly unique with AcquisitionAI: a way to acquire customers beyond digital ads,” said Drew Sanocki, co-CEO of PostPilot. “Plus, our use of AI means our campaigns learn. They actually get better and better over time.”
Early adopters of AcquisitionAI have reported impressive results, with many seeing higher engagement and conversion rates compared to traditional digital prospecting channels. As ad fatigue grows and email inboxes are overloaded, direct mail offers a tangible, personal first touchpoint, making AcquisitionAI a timely solution for brands looking to diversify their marketing mix.
AcquisitionAI is especially effective for brands with high AOVs and well-defined audiences (new parents, health enthusiasts, luxury women’s apparel shoppers, etc.). It can be used with any of PostPilot’s formats: postcards, CardalogsTM, catalogs, and shared mailers.
SOURCE: PRWeb