Emarsys found out that 81% of SMBs leverage email marketing as a primary customer acquisition channel. Concurrently, 80% of them use the channel for client retention.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Mailchimp Senior Director of Product Development Operations Shani Boston about the potential and relevance of email marketing.
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Interview highlights include:
- How businesses can create targeted email campaigns with Mailchimp
- How the company chooses which eCommerce platform to integrate with
- The biggest email marketing trend businesses should focus on
- How to use email marketing to maximize revenue this holiday season
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.