On October 21, 2024, TextUs, a leader in business texting solutions, announced the launch of short codes as a supported number type, addressing growing demand from businesses optimizing SMS marketing strategies. This development strengthens the company’s competitive position by offering marketing and sales professionals a more efficient communication tool.
Short codes provide several advantages over traditional long codes, including higher message throughput and reduced carrier filtering. They are designed for high-volume application-to-person (A2P) messaging, capable of sending up to 100 messages per second, ensuring rapid and effective delivery to large audiences.
“We’re excited to introduce short codes, which allow us to bring our leading engagement features to a new category of SMS messaging. With this, our customers will enhance message throughput and deliverability, engaging their audiences with unmatched speed and precision,” said Martin Payne, CEO of TextUs. “TextUs remains committed to providing SMS innovations that increase engagement, shorten sales cycles, and improve conversion rates.”
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In addition to speed and reliability, short codes improve the consumer opt-in process. By utilizing SMS keywords, businesses can run targeted campaigns, generate leads, and better segment audiences, enhancing direct communication and marketing outreach.
TextUs short codes also offer businesses the ability to expand subscriber lists, refine audience segmentation, and power text campaigns. Trusted by consumers and favored by carriers, they guarantee optimal message deliverability and engagement.
This introduction underscores TextUs’s dedication to delivering innovative solutions that address client challenges, empowering businesses to confidently and effectively engage their audiences.