Valimail, a leader in email authentication and anti-impersonation solutions, has unveiled the BIMI Simulator, a groundbreaking toolset designed to help brands visualize and optimize their email presence through Brand Indicators for Message Identification (BIMI). As the first platform of its kind, the BIMI Simulator enables organizations to preview their email branding with BIMI, assess the potential brand impression opportunities, and gain insights into how competitors are leveraging their logos.
Advancing BIMI Adoption and Industry Standards
Since 2018, Valimail has played a key role in the development and adoption of BIMI as part of the AuthIndicators Working Group, the founding body behind BIMI. The company has been instrumental in establishing industry standards that allow brands to display their logos alongside email messages, increasing customer engagement and enhancing brand trust. More recently, Valimail contributed to the introduction of the Common Mark Certificate (CMC), a new enhancement to BIMI that offers greater flexibility and affordability for brands—particularly those without registered trademarks—looking to strengthen their email marketing strategies while ensuring secure communications.
According to Wombatmail, BIMI adoption has surged by 28.4% between January 2024 and January 2025, based on the number of domains publishing BIMI logo records among the top ten million domains. A recent Yahoo Mail study further highlights BIMI’s impact, revealing that its implementation can boost email engagement by up to 10%. Beyond engagement, BIMI provides an efficient and cost-effective channel for brand visibility, delivering brand impressions at a fraction of the cost of traditional advertising.
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With major email providers—including Google, Apple, and Yahoo!—supporting BIMI verification standards, Valimail’s BIMI Simulator offers brands a compelling way to evaluate and advocate for BIMI implementation. By providing a tangible visualization of BIMI’s benefits, the simulator enhances brand awareness and strengthens protection against impersonation. The downloadable report generated by the BIMI Simulator includes:
- BIMI Simulator: A visualization tool that allows businesses to see how their logo will appear in emails received by BIMI-compliant email providers.
- BIMI Audience Insights Report: An analytics feature that provides a breakdown of outbound email traffic sent to BIMI-supported mailboxes over the past 30 days.
- BIMI Inspiration: A curated catalog showcasing public BIMI records and logos of leading brands, offering valuable competitive insights and inspiration for businesses considering BIMI adoption.
Integrating BIMI with Email Security Best Practices
A critical requirement for BIMI implementation is achieving Domain-based Message Authentication, Reporting, and Conformance (DMARC) enforcement. DMARC is a vital email security protocol that protects against spoofing and ensures only legitimate senders can use a domain. By integrating BIMI with DMARC, organizations transform email authentication from a security measure into a powerful branding asset, reinforcing both trust and engagement.
“Brand amplification and protection via BIMI adds additional ROI benefits to DMARC enforcement. Our pioneering work with the ecosystem on the BIMI standard extends past security and helps increase top-line revenue,” said Alexander Garcia-Tobar, CEO and Co-Founder of Valimail. “By visualizing the impact of BIMI, we’re motivating departments outside of security to partner with their infrastructure, messaging, and security teams to build a stronger defense against phishing and impersonation, while ensuring their brand’s integrity in every inbox.”
With the introduction of the BIMI Simulator, Valimail continues to lead the way in email authentication innovation, helping brands maximize their email marketing potential while strengthening security and trust.