Partnerize announced Andy Crossen as Chief Product Officer. A proven leader in AI-driven product innovation, Crossen will lead the Partnerize data science and product teams, advancing the platform’s capabilities to drive customer-focused growth. With deep ad-tech and mar-tech experience and a background in large language models and machine learning, Crossen is poised to lead Partnerize’s product strategy into a powerful, new era of data-enabled solutions.
“Andy Crossen’s leadership will play a pivotal role in advancing Partnerize’s product strategy as it continues to elevate the performance and value of partnerships in the marketing mix,” said Matt Gilbert, CEO of Partnerize. “His track record in AI innovation and data-driven insights will enable our brands and partners to predict opportunity, optimize payment structures and value, improve measurement, combat fraud, and reduce costs and reliance on manual workflows, setting a powerful new standard in partnership marketing.”
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Crossen added, “This category is widely believed to be on the cusp of a seismic shift. Joining Partnerize at such a pivotal time is an exciting catalyst to help deliver the next generation of transformative, scalable solutions to meet the evolving needs of our clients.”
SOURCE: EIN Presswire