AdLib Media Group, provider of the easiest-to-access and easiest-to-use DSP solution for independent agencies and in-house programmatic teams, announced a partnership with Jounce Media, an industry leader in programmatic supply chain management. Through this collaboration, AdLib will now automatically block all MFA (Made for Advertising) traffic within its DSP platform.
This partnership ensures that advertisers and agencies of all sizes can eliminate low-quality publishers and their negative impact on campaign performance and brand reputation from all of their programmatic campaigns across all channels. Jounce Media’s innovative solution utilizes advanced website analysis and domain tracking to accurately identify and block MFA sites. This integration within AdLib’s platform allows for a seamless, always-on user experience while offering superior protection against wasted ad spend.
“This partnership underscores AdLib’s commitment to empowering all AdLib clients with frictionless access to the industry’s most innovative and powerful partners and solutions,” said Mike Hauptman, founder and CEO of AdLib. “MFA websites are a growing threat to advertiser success. By integrating Jounce Media‘s industry-leading MFA detection technology, we can safeguard client campaigns against wasted media investment and time spent on a never-ending process of manually finding and excluding new MFA sites.”
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“We’re thrilled to partner with AdLib Media Group to safeguard their clients from the inefficiencies of MFA websites,” said Chris Kane, president at Jounce Media. “By proactively blocking this low-quality traffic, AdLib ensures media investments are always deployed to genuine publishers with a proven ability to influence consumer purchase decisions.”
SOURCE: PRWeb