On December 17, 2024, AdLib Media Group, known for its user-friendly DSP solution designed for independent agencies and in-house programmatic teams, announced a partnership with Infolinks Media. Infolinks is a premium advertising marketplace recognized for curating effective, sustainable ad placements. The collaboration will give AdLib’s clients specialized access to an expanded inventory across Infolinks’ exclusive network of over 25,000 premium publishers in display, video, in-app, and connected television (CTV) formats. This partnership is especially beneficial for small to mid-sized agencies, providing additional opportunities to extend their reach and optimize return on ad spend (ROAS) through AdLib’s “no minimum” pricing model.
Mike Hauptman, founder and CEO of AdLib, explained, “Infolinks’ unique position and strong publisher partnerships allow for the automation of ad placements across their curated display, video, and CTV inventory. This integration ensures our clients can focus on achieving outcomes rather than dealing with complex operations.”
Hauptman further emphasized, “Infolinks’ complete control over the advertising stack, including publisher integration, premium ad units, and auction technology, sets them apart. With 100% proprietary placements, our clients gain access to exclusive ad units that can’t be found elsewhere. Direct access also results in lower costs, making this integration essential for delivering high-performing inventory that yields superior results.”
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Although all AdLib clients will benefit from this partnership, long-standing clients in the media and entertainment, retail, QSR, and financial services sectors will be the first to access the expanded offerings.
Jonathan Slavin, Chief Business Officer at Infolinks, stated, “Our integration with AdLib simplifies access to our premium inventory. By eliminating middlemen and technical hurdles, we can focus on delivering strong audience signals and premium placements that drive measurable results. AdLib’s platform is ideal for brands and agencies looking for efficient, automated access to high-quality inventory at scale.”
The Infolinks marketplace offers:
- A curated selection of premium proprietary ad placements designed for outstanding performance at scale.
- A transparent path to publisher ad inventory, ensuring clarity and confidence when investing in display, video, and CTV options.
- Automation of optimal ad placements across its exclusive network of 25,000 premium publishers.
- Targeted reach for advertisers to connect with their ideal audiences with precision and high viewability, driven by Infolinks’ Smart Algorithm.
- In-depth insights into audience engagement, including viewability, attention, and intent.
- An MFA-free and zero-impact experience.