The partnership gives marketers actionable OOH ad performance data while also recommending the most effective advertising channels tailored to bottom line results
AdQuick.com, the world’s top out-of-home (OOH) advertising platform, announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns.
“In the wake of iOS14+, many brands are seeking to diversify their media mix and find more effective channels and tools to measure performance,” said Rob Palumbo, co-founder and CEO at OutPoint. “We’re excited to partner with AdQuick to introduce OOH and media mix modeling solutions to our growing roster of DTC brands. In today’s uncertain market, demonstrating improved ad performance is essential; every dollar counts. Marketers can use OutPoint and AdQuick together to launch new channels like OOH confidently and continue to scale based on bottom-line results.”
As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face. Media mix modeling enables accurate and robust ROI analysis without leveraging user-level data, tracking personal information, or otherwise encroaching on consumer privacy. OutPoint’s revenue lift modeling makes it easy to understand the total economic impact of all advertising channels, including insight into specific spend recommendations, the ability to scale paid media efficiently across channels, and measurement capabilities including organic lift and return for online and offline channels like OOH.
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“The combination of AdQuick and OutPoint gave NorthOne the tools and confidence we needed to invest in out-of-home advertising,” said Simon Mills, Performance Marketing Lead at NorthOne Business Banking. “OutPoint helped us model the incremental lift from out-of-home that previously was going unattributed, allowing us not only to understand the impact of our out-of-home campaigns but also how we should spend our marketing dollars moving forward.”
AdQuick’s partnership with OutPoint reinforces the importance of measuring advertising campaign effectiveness in a privacy-friendly and unified manner.