AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce a significant expansion to the capabilities of its innovative AI product, AUDIENCEX Intelligence (AXi). AXi is a suite of advanced AI-powered data science and performance tools designed to address the complex advertising challenges faced by today’s marketers, including media and data fragmentation, evolving privacy regulations, and increasingly rigorous budget scrutiny.
In conjunction with this expansion, AUDIENCEX is evolving the structure of their AXi suite of solutions into three distinct tech and service offerings which can be leveraged individually or alongside one another, each designed to meet specific client needs. This move reinforces the company’s commitment to delivering cutting-edge technology and expertise in the rapidly evolving landscape of AI-powered digital marketing, while simplifying the continued evolution of the various tools within the AXi suite. This restructuring includes the launch of AXi Explorer, a groundbreaking new marketing and media analytics solution that introduces a new era of precision in campaign management.
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The new structure of the AXi suite is outlined below:
- AXi Predictor powers the analysis of crucial behavioral signals in audiences based on first-party data, historical data, and log-level data access. Using a fully opted-in dataset, AXi Predictor uses these insights to model custom predictive audiences most likely to convert.
- AXi Optimizer enables custom bidding algorithms and real-time optimization. With a continuous optimization engine customized for specific goals, AXi Optimizer works in collaboration with custom and enterprise-level platform algorithms to reach the right audience at the right time.
- AXi Explorer, a new integrated analytics solution, provides visibility into real-time omnichannel performance data, predictive modeling for data-driven campaign decisions, and transparent reporting throughout the campaign lifecycle.
As the newest offering in the AXi suite, AXi Explorer is designed to provide greater transparency into omnichannel performance while enabling predictive modeling for data-driven decision-making to drive results. This comprehensive analytics solution seamlessly integrates and unifies data from diverse marketing sources, establishing a singular source of truth for in-depth marketing performance analysis. Complemented by intuitive marketing dashboards and AI-powered recommendation engines, AXi Explorer optimizes clients’ media mix and enhances marketing efficiency.
“Marketers are actively seeking precision and clarity in their campaign analytics. This seamlessly integrated tool will empower our clients with real-time insights, allowing them to more fully understand the true impact of their campaigns, forecast performance to assist in data-driven decision-making, and optimize strategically,” noted Brittany Wray, VP of Product at AUDIENCEX. “Ultimately, clients will achieve unprecedented success in their marketing endeavors through the strategic utilization of these advanced capabilities.”
SOURCE: GlobeNewswire