Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.
By integrating Onetag’s Smart Curation technology into its own proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from immediate access to Onetag’s global premium publisher supply, innovative traffic shaping technology and semantic data to boost campaign performance.
Onetag will facilitate real-time audience data for Audigent’s PMP suite of products including SmartPMP, ContextualPMP and CognitivePMP through the use of HadronID, Audigent’s market-leading cookieless audience identification solution, enabling publishers to make their data and inventory available for media buyers on their DSPs of choice.
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In addition, Onetag will make Audigent’s data, deals and segments available to other curation partners for programmatic campaign activation, facilitating higher media quality placements across the wider ecosystem.
“We are thrilled to continue our global momentum with top partners such as Onetag. The adoption of a real time data API unlocks best in class programmatic capabilities for publishers, brands and agencies,” Drew Stein, Founder and CEO, Audigent.
Filippo Gramigna, co-CEO at Onetag, commented: “This strategic partnership marks an exciting time for programmatic curation as Audigent and Onetag combine real-time insights with AI-powered curation capabilities – and share these with other curation partners – to set a new standard for media quality in programmatic activation. In an era where monetisation increasingly relies on privacy-safe, first-party data, as well as advanced targeting technology driven by smart technology, this integrated approach is a win-win for everyone in the industry, from advertisers to publishers, and ultimately, consumers.”
About Audigent
Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent’s verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom and many others.
About Onetag
Onetag Smart Curation provides your co-pilot for better media quality and performance. Our programmatic deal platform and AI-powered technology deliver more effective digital advertising for the open internet, harnessing deeper placement level intelligence to achieve your business outcomes. We feed every DSP with curated, high performing impressions from over 2,000 directly integrated publishers, using real-time data without cookies. We filter out all the wastage and optimize to deliver only high attention and uncluttered inventory, contextual relevance and engaged users.