Choozle, a premier omnichannel digital advertising platform and services provider, announced the launch of self-service Amazon DSP capabilities within the Choozle platform.
Marketers can now tap directly into Amazon’s vast advertising inventory and advanced targeting options, streamlining campaign management and enhancing overall efficiency and effectiveness directly within the Choozle Platform—no third-party providers required.
“This launch is a big step forward for our clients,” said Adam Woods, CEO of Choozle. “By giving direct access to Amazon DSP, we’ve made campaign management easier and provided seamless access to premium inventory and advanced targeting. Now, advertisers can reach high-value audiences more effectively.”
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With the introduction of this feature, advertisers can enjoy a range of benefits that enhance their digital marketing strategies:
Direct Access to Amazon DSP
Choozle’s platform gives marketers the ability to launch and manage campaigns directly on Amazon DSP. This unified, multi-channel approach maximizes reach, allowing advertisers to seamlessly target diverse audiences while simplifying campaign management.
Exclusive Access to Amazon’s Premium Inventory
Gain exclusive access to Amazon’s top-tier properties like Amazon Prime, Twitch, and Whole Foods. This premium inventory enables brands to engage customers in high-traffic environments, boosting visibility and driving meaningful engagement.
Unrivaled Audience Insights
Leverage Amazon’s wealth of consumer data, including purchase history, streaming behavior, and logged-in experiences. This combination of purchase and intent data empowers advertisers to craft highly targeted, cost-efficient campaigns that hit the mark with the right audiences.
User-Friendly Platform with Expert Support
Designed for ease of use, Choozle’s platform ensures effortless navigation through every step of campaign management. Our team of experts is always available to provide guidance, ensuring advertisers maximize the effectiveness of their Amazon DSP campaigns.
Flexible Service Options: Self-Service or Managed
Whether brands want full control or prefer expert guidance, Choozle offers the flexibility needed. Self-service users can adapt their strategies in real-time, while managed services offer a personalized, hands-on approach for brands seeking deeper expertise and support.
“We meet marketers where they are,” said Annie Wissner, VP of Marketing and Customer Experience at Choozle. “Whether they prefer to take the reins with self-service tools or seek expert guidance through our managed services, we provide the resources they need to drive success in their advertising efforts.”
As the digital advertising landscape evolves, the demand for self-service tools has become more crucial than ever. Advertisers need flexible, responsive solutions that offer control and adaptability in real time. Choozle’s self-service Amazon DSP capabilities meet these demands, empowering brands to manage their campaigns independently while still benefiting from expert support when needed.
SOURCE: PRNewswire