On November 13, 2024, Cognitiv, the first Deep Learning Advertising Platform, announced a strategic integration with Index Marketplaces, offering the most advanced bid stream curation available to advertisers. This integration allows advertisers to tap into Cognitiv’s decade of expertise in deep learning for media buying, enabling them to leverage custom deep learning models for real-time evaluation of user behavior and context for every ad impression.
Traditional media buying often depends on static filters like audience segments and contextual keywords, limiting reach. Cognitiv’s deep learning infrastructure overcomes these limitations by dynamically considering every piece of user and contextual data in real time, optimizing performance without guesswork.
Paul Zovighian, VP of Marketplaces at Index Exchange, explained, “While ‘real-time’ has been a buzzword in programmatic media buying, much of the data used for decision-making is outdated. Our partnership with Cognitiv unlocks a true real-time decision-making advantage, benefiting both media buyers and owners with better performance and higher yields.”
Also Read: Choozle Launches Self-Service Amazon DSP Access Directly Within the Platform
Cognitiv’s deep learning models combine user journey insights with GPT-powered contextual understanding to predict behavior and optimize campaign performance. By integrating campaign-specific factors like budget and KPIs, these models deliver exceptional results and deeper consumer insights.
Jana Jakovljevic, SVP of Partnerships at Cognitiv, added, “Deep learning allows machines to make decisions with human-like intuition. Instead of relying on outdated data, our models analyze thousands of data points instantly, freeing media buyers to focus on strategic and creative efforts while ensuring decisions are powered by the latest AI advancements.”