Jasper, the global leader in AI-driven marketing platforms, introduced Audiences—a groundbreaking enhancement to its proprietary AI context layer, Jasper IQ. Combined with Jasper’s Brand Voice capabilities, Audiences empowers marketers to tailor the right message to the right audience segment, in the right voice, accelerating the production of highly relevant and effective campaigns for enterprise clients. This innovation cements Jasper’s position as the only AI marketing platform offering this degree of precision and personalization, marking a major milestone in its mission to empower all marketers through AI.
In an increasingly competitive marketing landscape, speed and relevance are critical. Marketers must deliver timely, targeted messages that truly resonate when it matters most. However, many generic AI platforms fall short due to a lack of deep business and audience context essential for authentic hyper-personalization. Jasper’s recent 2025 State of AI in Marketing report highlights that brand consistency and output quality remain the biggest barriers to scaling AI-powered marketing. Furthermore, valuable audience insights often remain locked in static presentations or siloed systems, disconnected from the creative workflows where they can drive meaningful impact.
Audiences is purpose-built to address these challenges. It enables marketers to define, manage, and deploy dynamic audience intelligence across every campaign and content asset—transforming static personas into actionable AI inputs. Audience profiles are configurable and applied directly within Jasper’s platform, ensuring each piece of content authentically reflects the motivations, needs, and language of distinct segments. From initial campaign briefing to final production, teams can unify around a shared, real-time understanding of their audiences and seamlessly integrate that context across formats and channels.
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For example, a leading beauty retailer is leveraging Audiences to overcome a complex challenge: crafting messaging that resonates with Gen Z while simultaneously appealing to parents, the ultimate purchasers. Audiences helps the brand automatically fine-tune its messaging, bridging generational preferences to connect more effectively with both groups.
“Marketers today are under pressure to do more with less—more channels, deeper personalization, faster turnaround—all without sacrificing brand consistency and quality,” said Timothy Young, CEO of Jasper.
“By bringing company knowledge, brand voice, and audience insights into one platform, marketers can now launch campaigns that truly resonate—putting the customer at the center of every campaign and driving greater impact at scale. This is a transformative step forward, redefining what’s possible in modern marketing.”
Audiences is a key feature of Marketing IQ, introduced by Jasper in November 2024 alongside Brand IQ. Together, these components form Jasper IQ, the industry’s only contextual AI layer designed to help marketers operationalize audience personas, brand voice, visual identity, and company knowledge within a single platform. With Jasper IQ, marketing teams can guarantee every output is on-brand, audience-focused, channel-optimized, and primed for maximum performance.