Koddi, the commerce media partner for publishers and advertisers, announced innovations to its unique Quality Score feature for commerce media publishers leveraging its Koddi Ads product. This latest enhancement from Koddi is the first of its kind, delivering immediate quality scoring that is automatically populated and optimized based on private market data.
The Quality Score feature empowers every commerce media network with its own relevance scoring mechanism that can activate as soon as seven days after launch, based on first-party data, to ensure that ads shown to users are the most relevant possible. Quality Score improves its results via machine learning to continually improve and enhance commerce media performance – publishers saw increases to CTR of up to 25% during testing, which improved both daily volume and shopper experience.
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Quality Score uses historical data combined with client-provided product information to continuously predict which products are most likely to drive program growth. When applied in the auction model, Koddi helps to ensure that the result set is not only relevant to users, but also highly likely to drive interaction.
“Koddi is committed to ensuring that publishers can deliver not just a great commerce media program, but one that is attuned to their specific business goals,” said Eric Brackmann, Head of Commerce Media at Koddi. “We are proud to offer the industry’s first tunable scoring model that operates at an individual program level in any industry – retail, travel, grocery, automotive, or any other.”
SOURCE: PR Newswire