Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, provided an update on podcast advertising rates.
“We are really pleased to see a rate increase from December to January, signaling that demand from podcast advertisers continues to be strong”
These rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data from across the 2,500+ podcasts in the AdvertiseCast marketplace.
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For January 2022, the average CPM rate for a 60-second spot was $25.38.
“We are really pleased to see a rate increase from December to January, signaling that demand from podcast advertisers continues to be strong,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “Generally, demand tapers off slightly after the holiday season, so this is a great sign that podcast advertising is entering 2022 with great momentum.”
The Company will continue to announce these figures monthly to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.