Liftoff has introduced Cortex, its cutting-edge machine learning platform, designed to elevate mobile ad campaign performance to a new level. This innovative platform marks a major upgrade in Liftoff’s AI-driven technology, promising faster product development and more impactful advertising strategies.
With years of research and development behind it, Cortex represents a leap forward in Liftoff’s ability to analyze and process data. It boasts the power to handle over ten times more data compared to traditional logistic regression models, leading to more precise pattern recognition and smarter campaign optimizations.
This boost in data processing capability allows Cortex to tap into a wider range of signals from Liftoff’s ecosystem, including tools like the Vungle Monetize SDK and GameRefinery. As a result, advertisers can expect more accurate predictions and better outcomes in an increasingly competitive market. These improvements are already translating into higher-value conversions and more efficient ad spending.
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“Cortex is setting a new standard for mobile advertising,” said Jeremy Bondy, CEO of Liftoff. “We focus on delivering measurable success for our partners, and it’s exciting to see how Cortex is already driving superior results in this industry.”
“Our deep learning models bring new agility to our platform, allowing us to leverage data more effectively than ever before. This innovation is not just about optimizing campaigns—it’s about creating new growth opportunities for our partners in a rapidly changing market,” added Bondy.
In its initial phase, Cortex has already shown impressive results, reducing the cost per install (CPI) by 23%, cost per action (CPA) by 21%, and increasing return on ad spend (ROAS) by 16%.
Clients like Playlinks, a South Korean game developer, are witnessing the platform’s benefits firsthand. “Cortex’s robust machine learning capabilities have delivered outstanding ROAS compared to other networks, with nearly 80% of new users coming from iOS,” said Seokyung Lee, Marketing Manager at Playlinks. “Its ability to support optimization and creativity has made a real impact on our campaign results.”
Global live-streaming platform Bigo Live also praised Cortex’s adaptability, noting, “Liftoff is continually enhancing its optimization strategies to meet advertiser demands. With the support of user-generated content (UGC) and Cortex, we’ve seen lower CPI and improved user retention.”
Key advantages of Cortex’s advanced machine learning technology include:
- Improved Data Processing: Cortex can handle and analyze larger and more diverse datasets, leading to smarter decisions about where to allocate advertising budgets.
- Enhanced Adaptability: The platform quickly adapts to market changes, making informed choices even with limited data, while frequently updating to reflect the latest market conditions.
- Optimized Efficiency: Automation of campaign management tasks allows advertisers to concentrate on strategy and creativity, optimizing their overall efforts.
Cortex’s data-driven insights give advertisers the tools to make smarter decisions, pinpointing the best channels, audiences, and creative elements to maximize their return on investment.